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Our Story

Jim Marsden, the founder of Gigglepin 4x4, has not only etched his name as Europe's most successful Extreme Off-Road Racer but has seamlessly translated his passion for off-road racing into the design and manufacture of Gigglepin's ground-breaking products. From his humble beginnings as a 23-year-old in 1997, Jim's journey has been a remarkable blend of racing triumphs and innovative engineering.

Jim's racing career took off in 2000 when he clinched his first international event victory, and since then, he has amassed over 60 titles and more than 100 podium finishes. Notably, he made history by securing the Croatia Trophy three times, Winning six Breslau Rallye titles, multiple Ultra 4 European and British Championships and is currently the most successful Ultra 4 racer in Europe. These are a testament to his prowess in extreme off-road challenges. His impressive list of victories also includes prestigious events like the French Xtrem, the Portuguese Xtrem, Rainforest Portugal, The GRAF Adventure Trophy and host Trophy raid and Winch challenge accolades from as far as Africa and the USA.

What sets Jim apart is his ability to seamlessly transition from the driver's seat to co-driving, showcasing his versatility and expertise. Beyond the rugged terrains, he co-drives for Helder da Rocha and Allen Sharp at events across Europe, claiming victories in competitions like the Portugal Xtrem and Italy Xtrem.

Jim's commitment to promoting off-road racing extends beyond the tracks. He actively participates in various shows and events, including the 4x4 ExpoThe Land Rover Owner Show, and the Goodwood Festival of Speed. At these events, Jim puts the Gigglepin products, especially the legendary GP100 TwinMotor Winch, through their paces, delighting thousands of fans. His role as a brand ambassador for Gigglepin 4x4 underscores his dedication to showcasing the excellence of the products resulting from his racing experiences.

In 2015, Jim discovered yet another talent as a race commentator at the King of the Hammers, leading to hosting major off-road events in the USA, such as the Mint 400 and the Ultra4 National Championship. These events, broadcast to millions worldwide, serve as a platform for Jim to share his passion and expertise with a global audience.

The success of Gigglepin and Jim's professional standing in the off-road community is backed by partnerships with industry leaders. Companies like ODYSSEY Batteries,  Maxxis TyresFOXARB 4x4 Accessories, and others have aligned themselves with Jim, recognising his commitment to excellence. Jim's meticulous approach ensures that sponsors receive value for their continued support.

As the heart of Gigglepin Racing, Jim leads an international team comprising expert co-drivers, mechanics, photographers, and media specialists. This cohesive unit, united by a love for off-road racing, is known for its global presence, racing in diverse conditions from the rain-soaked tracks of Wales to the scorching heat of Portugal.

Beyond the adrenaline-fueled weekends of racing, Jim's influence extends to the world of product development. The vehicle specifications of "Bad Penny & Mistress" Gigglepin's flagship, showcase top-tier components from renowned brands, reflecting Jim's commitment to quality and performance.

Looking ahead, the fire to win still burns brightly in Jim's heart. The Gigglepin team is always on the lookout for the next big adventure, whether it be conquering the vast deserts of Africa, navigating the wilds of Romania, or returning to the challenging terrains of the USA. One thing is certain – wherever Jim races, and wherever he goes, he gives his all, promising one exhilarating ride after another.


Join Gigglepin's adventures today and be part of their continued success!

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